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Entering into a new market can represent a daunting
effort. The risks associated with an unsuccessful
product or service launch can be great, requiring a
great deal of due diligence prior to embarking on the
project. Unfortunately, there are a great number of
unknown factors that often come into play that can drive
the success or failure of a new market entry. Customer
acceptance, cost positions, competitive response, and
deployment costs are only a few of the many issues that
must be considered when pursuing a new market venture.
The Shpigler Group leverages its experience in the field
of analysis to quantify the true market potential –
before money, time, and energy are invested on a new
project. We have databases at our disposal that allow us
to evaluate the demographics associated with any market
and the resultant projected adoption rate of a new
service or product.
The Shpigler Group works with clients to develop their
product and service plans and bring them to market.
Furthermore, with our analysis tools, we are able to
translate market characteristics into financial
projections that can be used to evaluate market
strategies.
Some common areas where clients have sought our support
include:
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Conducting analysis of residential and commercial
demographics to project likely penetration rates
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Developing financial models in
support of new market entry or product enhancement
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Developing value chain analysis to identify the
optimal product and service positioning within the
target industry
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Conducting market analysis to
choose from among competing market opportunities
Below is a sample of some of
our work in market analysis:
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Profiling market opportunities for an international
fiber manufacturer. Identified projected levels of
bandwidth demand to support sales and profiled key
market segments to identify shifting value and
potential. Delivered recommendations as part of
development of overall go-to-market strategy to
alter sales campaign approach given rapidly changing
market conditions.
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Developing report on trends in municipal utility
deployments of wireless infrastructure on behalf of
Fortune 500 wireless equipment manufacturer.
Profiled key emerging trends in municipal Utilities
Telecommunication Service Provider
community and highlighted practices among competing
equipment vendors. Developed go-to-market strategy
aimed at increasing penetration in municipal utility
sector.
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Developing business plan for Western
telecommunications provider planning on launching
statewide broadband access deployment. Analyzed
market potential associated with five target markets
and provided deployment strategy for each. Provided
background information in support of planned
partnership with infrastructure developer.
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Producing go-to-market strategy for developer of
aviation radar systems. Developed market profiles
for key domestic and international opportunities and
highlighted developments in military and civilian
market segments. Developed comprehensive market
positioning guide and developed channel strategy to
achieve maximum valuation. Analyzed opportunities
for acquisition of complementary aviation product
line.
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Developing a go-to-market strategy on behalf of
global developer of advanced optronics equipment.
Profiled opportunities associated with utility
telecommunications market and determined optimal
approach for increasing market share. Conducted
market research to identify key market trends and
opportunities in establishing strategic partnerships
with related industry participants.
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Collecting information on market potential for
manufacturer of fiber-based Wave Division Multiplexing systems. Analyzed
Utilities Telecommunication Service Providers market and delivered views on optimal market
entry approach. Developed analysis on market
potential and identified top customer targets.
Delivered briefing outlining key market
characteristics for dedicated sales staff.
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Developing marketing strategy for wholesale Internet
Service Provider seeking to expand sales in growing
broadband market. Highlighted emerging trends in
broadband access delivery and developed strategy for
establishing partnerships with infrastructure
owners. Mapped out a comprehensive market
positioning strategy based on creating
standards-based approach to entering into the
facilities-based broadband delivery market.
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Preparing go-to-market strategy for Northeastern
municipal Utilities Telecommunication Service
Provider. Developed complete business plan
to test viability of various market approaches to
enhance financial performance of existing
Fiber-To-The-Home business. Conducted market study
to assess consumer perceptions of existing and
planned market offerings and price points.
Identified key factors associated with increasing
market penetration. Identified viable business
partnerships with local enterprises to establish
optimal private-public partnerships.
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Conducting a study on metropolitan area networks for
a telecommunications provider. Developed a
competitive profile of lit and dark fiber
deployments driven by customer purchasing trends in
various markets across the U.S. Developed complete
business case and evaluated viability of entry into
new metro market.
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Developing competitive broadband access strategy for
Southwestern investor owned utility seeking to enter
into Broadband over Power Line market. Analyzed cost
structures of competitive access technologies,
including cable modem, DSL, LMDS, MMDS, Wi-Fi,
satellite, and free space optics. Calculated market
demand for over 1,400 distinct market territories
and developed complete market entry strategy.
Conducted extensive 'game theory' exercises to predict
the impact of competitive response in targeted
submarkets.
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Developing business case and technical
evaluation for cable operator interested in pursuing
additional services on existing network. Conducted
market study to determine the likely penetration
rate and competitive response involved in delivering
digital cable platform and VoIP. Analyzed technical
aspects associated with network migration.
The Shpigler Group will
work with clients from beginning to end, identify
resources needed, and design a solution that fits with
your specific needs. Please contact us at
info@shpigler.com to find more about how we can help
you succeed.
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Benchmarking
Economic Development
Feasibility Studies
Financial Analysis
Market Analysis
New Product Strategy
Pricing Analysis
Strategy Development
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